A former colleague of mine messaged me on instant messenger to ask me how things were going, we started talking about Linkedin profiles and he said that he wanted to spend some time on his Linkedin profile after he figured out what he wanted to do – based on some advice he had gotten. [...]
Posts under ‘twitter’
Find your next employee using social media
I’m so tired of media recruiters emailing me about web design jobs.
I’m sure they all have the same CVs from 2001-2003 where PHP, MySQL, HTML, XHTML, CSS were sprinkled across the document. Things change, I’ve changed A LOT over the past 7 years, but yet people are still reaching out for me [...]
Brand advertising 2.0 for the music industry
I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative [...]
Promoted tweets – the tip of the social media iceburg
So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter.
People forget that social [...]
Social media as a tool
I’m sorry it’s been a while. Not sure you missed me like I missed you, but being ill, travelling loads and doing my first speaking engagement in years (at Ecole Hotelier Lausanne, which went really well), not to mention continuing to try and be a better dad and husband have meant that you’ve had [...]
Some thoughts for 2010
Had an interesting back and forth this morning with my friend Natasja about best of versus prediction lists. I like being nostalgic, but my preference is for thinking forward. Natasja’s point about lists being based on the “now” and not saying anything new, is a good one. But still which trends are [...]
Beyond Google part two, for marketing
Duane over at Kashflow wrote a great blog post about SEO as a marketing strategy over at the Kashflow blog. I couldn’t agree more. His main point is summed up nicely in this bit:
“Whilst free traffic (as opposed to paid-for Adwords) is highly desirable – and we certainly do well from it ourselves [...]
Spending in a downturn
Okay, I get it, we’re in a downturn. A recession or whatever you want to call it. Fine.
The question is what do you do to ensure long term success during a down turn? Our office had an interesting professor from IMD visit us and talk to us about macroeconomic trends and behaviour, basically [...]
Experimenting with business models
Chris Anderson’s written a book about it, Umair Haque’s written lots of manifesto’s and posts about it, and Fred Wilson’s written countless blog posts about it. It is radical and new business models (from free to freemium to radical pricing and value) and it’s use in the digital and real world.
So when [...]
Simple
While having breakfast with some friends, the question “What’s your favourite product from a design point of view of all time”. It was an interesting question and some of the answers were totally linked to people’s backgrounds and personality. My mate N said the book, a product that’s still used hundreds of years [...]