Interesting article from the Guardian last week talking about the Irish News online pay wall and how they’ve set up a paywall last year with the choice of £5 for one week’s editions, £15 for a month’s and £150 for a year’s subscription but only managed to get “just 1,215 paid subscriptions: 525 weekly, 370 [...]
Posts under ‘technology’
Equanimous
Today’s word of the day is “Equanimous”, and is brought to you by my good friend (and the Bee’s cousin) Tasleem Thawar. I can’t remember the exact context in which Tasleem introduced me and the Bee to being equanimous but it’s been a term that has stuck with me for while. According to multiple free [...]
Brand advertising 2.0 for the music industry
I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative industries needs [...]
Promoted tweets – the tip of the social media iceburg
So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter. People forget that social media allows [...]
Building for value and profit
There’s an interesting discussion off of Jason Calacanis’s latest This Week in Start Ups with David Heinemeier Hansson (DHH) of 37signals about running a company and scaling. In a nutshell, Jason’s point is that there is finance available and companies should try and raise money to “swing for the fences”. DHH say’s that’s crap, companies [...]