I hate telemarketers, and I’m not sure why they exist. With Twitter, Facebook, Linkedin and other social web services getting more and more popular, the sale of goods and services is massively changing.
It’s easier to know who’s dissatisfied with the products or services they’re currently using and leads can be a lot stronger today, with [...]
Posts under ‘social network’
The end of the cold call is nigh
It would take a lot more then 10K to make me use IE8
So @Ev pointed out that Microsoft Australia was doing a marketing campaign where the buried 10K (Aussie dollars I think, but the site doesn’t specify) somewhere and have launched a social media blitz to get people to use… wait for it… wait… Internet Explorer 8!
I have three major gripes with this campaign:
1- Burying 10K has [...]
Internet speed
1 year ago, twitter had few users.
5 years ago, barely anyone was on facebook.
10 years ago, if someone told you they didn’t have an email address, you probably didn’t give it a second thought
10 years ago, AOL, Alta Vista and Yahoo! were the internet.
I used to be thankful that I was born in this age, [...]
Application effects
Over the last couple of years I’ve come across a lot of services that had network externalities tied to it. SMS messaging, it’s no fun if there’s no one to text back. Facebook, what’s the point unless you’re seeing pictures and getting updates from people you care about? And most recently twitter. [...]
Good, evil and Apple
Umair’s been spending quite a bit of time talking about good and evil, open and closed, Microsoft and Yahoo, and Facebook and Google. A very basic synopsis would be that open is good, Microsoft, and increasingly Facebook, have bad DNA and this will prevent them from sustaining success in the long run. Whereas [...]
Comments and conversations
I blog on my own site and – with Facebook’s notes import feature – my notes get reprinted on Facebook. This works well in some ways as (assumption) most of the people who read me on Facebook don’t use RSS so when they login to Facebook they see that I’ve written a new note. [...]
Acquisitions and strategy
Acquisitions and strategy
Web acquisitions are not strategy. Acquisitions are usually financial gymnastics showing value. Personally, I think when a big company buys a smaller innovative company there’s a good chance that innovation in the acquired company dies. Google was guilty of this with its acquisitions of Blogger (nothing new there, Wordpress, six [...]
What’s your web footprint
I found it really interesting to see that Union Square Ventures was recruiting their new analyst through their blog. Fred and his crew really get it. I really like the evaluation methodology – candidates were asked to send a link showing their web profile.
Personally, I think the best way to tell if someone [...]
The advertising sky is not falling anytime soon
I like Jeff Jarvis. I think he’s smart, articulate and he usually has some really interesting things to say around technology, business and journalism. I used to read Buzzmachine, his blog, quite a bit, but in recent times it’s fallen off my radar a bit. So when I read his comment piece on the Guardian [...]
The cult of the “professional”
Miss N and I went to hear a debate featuring Andrew Keen, author of the “Cult of the Amateur” at the RSA. Keen is a critic of Web 2.0, claiming that its radical democratization is undermining real quality.
He was joined by Tim Montgomerie of the Conservative Home website, a pro web 2.0 guy.
The debate [...]