So @Ev pointed out that Microsoft Australia was doing a marketing campaign where the buried 10K (Aussie dollars I think, but the site doesn’t specify) somewhere and have launched a social media blitz to get people to use… wait for it… wait… Internet Explorer 8! I have three major gripes with this campaign: 1- Burying [...]
Posts under ‘microsoft’
Application effects
Over the last couple of years I’ve come across a lot of services that had network externalities tied to it. SMS messaging, it’s no fun if there’s no one to text back. Facebook, what’s the point unless you’re seeing pictures and getting updates from people you care about? And most recently twitter. Okay I’ve blogged [...]
Money versus actions
There’s an interesting article from the Economist this week on Bill Gates and the future for Microsoft. I was skimming through it when one particular point caught my eye, Microsoft will launch a $300m rebranding campaign later this year. To make Microsoft hip again, the firm has hired one of America’s coolest advertising agencies, Crispin [...]
The problem with being bad
I was amused to see the article “EU to scrutinise Microsoft’s promise to open up Office” on my feed reader today. Not because I wasn’t expecting it – heck, I was wondering what the heck took the EC so long – but because Microsoft was actually trying to do something good, at least in principle, [...]
Good, evil and Apple
Umair’s been spending quite a bit of time talking about good and evil, open and closed, Microsoft and Yahoo, and Facebook and Google. A very basic synopsis would be that open is good, Microsoft, and increasingly Facebook, have bad DNA and this will prevent them from sustaining success in the long run. Whereas Google has [...]
Impeccable timing
YAHOO.Shortcuts.annotationSet=YAHOO.Shortcuts.annotationSet||{};YAHOO.Shortcuts.annotationSet['lw_1201912383_0']={“text”:”Yahoo! email account”,”weight”:2.01978,”type”:["shortcuts:/concept"],”category”:["CONCEPT"]};YAHOO.Shortcuts.annotationSet['lw_1201912383_1']={“text”:”London”,”weight”:0.25,”type”:["shortcuts:/us/instance/place/destination","shortcuts:/us/instance/place/gb/town"],”category”:["PLACE"],”metaData”:{“geoArea”:”1390.88″,”geoCountry”:”United Kingdom”,”geoCounty”:”Greater London”,”geoIsoCountryCode”:”GB”,”geoLocation”:”(-0.12715, 51.506321)”,”geoName”:”London”,”geoPlaceType”:”Town”,”geoState”:”England”,”wikiid”:”London_%282005_film%29″}};YAHOO.Shortcuts.annotationSet['lw_1201912383_2']={“text”:”Yahoo”,”weight”:0.25,”type”:["shortcuts:/us/instance/organization/company/company_name","shortcuts:/us/instance/organization/company/yahoo_property","shortcuts:/us/instance/organization/domain"],”category”:["ORGANIZATION"],”metaData”:{“canonicalName”:”Yahoo! Inc.”,”domain_name”:”Yahoo”,”domain_url”:”http://www.yahoo.com/”,”exchange”:”NMS”,”symbol”:”YHOO”,”yprop_name”:”Yahoo!”,”yprop_url”:”http://www.yahoo.com/”}};When I was in University the internet was just being discovered. I subscribed to a Yahoo! email account, taught myself html on Geocities and fell in love with the web. I was lucky to have such experiences.When I left University, circa 2000, I came to London at a time [...]
Competition is good… really
I raised an eyebrow yesterday when I saw that Google had acquired Zenter and was going to add presentations to its online docs and spreadsheets suite. I’ve used G docs (but not G spreadsheets) and found it “okay”. I’m fairly certain G spreadsheets is the same, decent for collaboration and okay for the basics, but [...]