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Posts under ‘marketing’

Apologize like Joyce not like Zuckerberg

This is Zuckerberg at the D8 conference talking about privacy, he’s pretty defensive, saying things like “we recommend settings… there are misconceptions about the information we’re sharing” and lot’s of other gobbly goop about how Facebook is working on privacy: Now this is Jim Joyce, an umpire who made a mistake on a baseball play [...]

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How to make pay walls work

Interesting article from the Guardian last week talking about the Irish News online pay wall and how they’ve set up a paywall last year with the choice of £5 for one week’s editions, £15 for a month’s and £150 for a year’s subscription but only managed to get “just 1,215 paid subscriptions: 525 weekly, 370 [...]

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Kill the takeover

When I was at Yahoo! one of the things that drove me batty was seeing an advertiser take over a property, either the homepage or some other vertical (like Sports or Movies or some other bit of Yahoo). It’s not that I’m not for capitalism and it’s not that I don’t appreciate the attempt at [...]

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Back

Being back in London for one week has been great. Socially, we’ve met up with friends, gone out without the baby and been spoilt for choice for take away and nights out. The Bee’s made a friend and been invited to a baby group, so it’s been great to be back. Professionally, I couldn’t be [...]

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Leaving Yahoo!

I’ve always believed in the idea that you should leave a place in better shape than you found it. From when I go to a fast food restaurant and make sure I give the table a good wipe before I take off to my professional career. So with tomorrow – my last day at Yahoo [...]

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Find your next employee using social media

I’m so tired of media recruiters emailing me about web design jobs. I’m sure they all have the same CVs from 2001-2003 where PHP, MySQL, HTML, XHTML, CSS were sprinkled across the document. Things change, I’ve changed A LOT over the past 7 years, but yet people are still reaching out for me for jobs [...]

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Company character

Stick with me this post might be a bit longer than usual. I’ve been hearing lot’s of people talk about how companies can be good or evil. A lot of this goes back to Google’s whole “Don’t be evil” line that was the unofficial motto around the company a while back. Part of it is [...]

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Brand advertising 2.0 for the music industry

I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative industries needs [...]

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Promoted tweets – the tip of the social media iceburg

So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter. People forget that social media allows [...]

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Bebo, lessons from the edge of the deadpool

So news came out recently that Aol was looking at either shutting down or selling of Bebo, the UK based social network that they bought a couple of years ago for about $850 Million for. I used bebo for about a day, but nevertheless I’m quite sad about how this is turning out. Aol and [...]

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