This is Zuckerberg at the D8 conference talking about privacy, he’s pretty defensive, saying things like “we recommend settings… there are misconceptions about the information we’re sharing” and lot’s of other gobbly goop about how Facebook is working on privacy: Now this is Jim Joyce, an umpire who made a mistake on a baseball play [...]
Posts under ‘marketing’
How to make pay walls work
Interesting article from the Guardian last week talking about the Irish News online pay wall and how they’ve set up a paywall last year with the choice of £5 for one week’s editions, £15 for a month’s and £150 for a year’s subscription but only managed to get “just 1,215 paid subscriptions: 525 weekly, 370 [...]
Find your next employee using social media
I’m so tired of media recruiters emailing me about web design jobs. I’m sure they all have the same CVs from 2001-2003 where PHP, MySQL, HTML, XHTML, CSS were sprinkled across the document. Things change, I’ve changed A LOT over the past 7 years, but yet people are still reaching out for me for jobs [...]
Brand advertising 2.0 for the music industry
I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative industries needs [...]
Promoted tweets – the tip of the social media iceburg
So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter. People forget that social media allows [...]