So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter.
People forget that social [...]
Posts under ‘marketing’
Promoted tweets – the tip of the social media iceburg
Bebo, lessons from the edge of the deadpool
So news came out recently that Aol was looking at either shutting down or selling of Bebo, the UK based social network that they bought a couple of years ago for about $850 Million for. I used bebo for about a day, but nevertheless I’m quite sad about how this is turning out.
Aol and [...]
My presentation on social media
I finally gave a presentation I can share with the world. The last couple of years have been filled with presenting asking for investment or presenting internal Yahoo! analytical gobbly goop, so it was nice to present on something that’s just a personal interest of mine.
I gave a talk on using social media at [...]
The good type of failure
“Shoot for the moon, even if you miss it you’ll land amongst the stars”
I have to admit when I first heard of the Canadian Olympic Foundation’s goal of “Owning the Podium” at the 2010 Olympics I was a bit taken back, it just didn’t seem very “Canadian” to me. And even though I [...]
The FriendDA or I promise not to be a moron
After writing my last post, I circulated it to a mailing list and had a bunch of nice responses. There was some interesting conversation and some interesting ideas, which is always a good thing. One interesting email came from a business school classmate of mine who’s working on an interesting concept to disrupt [...]
An MBA’s opinion on MBAs and start ups
There’s an interesting post on some dude’s (or dudette’s for that matter) posterous about MBA’s and start ups. The post starts off talking about a conversation that was overheard at some café in the valley where a couple of MBAs are going off about joining a start up and the fast lane to riches. [...]
Being nice as a long term strategy
I’ve been lucky to work and meet some really smart people in the business world. Some people who are really creative, innovative, intelligent, analytical, strategic etc etc etc. But there’s a real differentiator that some of them have which others don’t, being nice.
My definition of nice is polite, making time [...]
Market share today doesn’t mean market share tomorrow
I’m really enjoying using the Amazon Kindle application on the iPod Touch. I’ve downloaded 3 books and read 1 full book and am halfway through the second. Reading books on an eReader is not something I thought I would really enjoy – at least not as much as I have so far. [...]
Apples and oranges, an EU Zappos?
Okay, this is going to be my last post around cultures in Europe, I promise (fingers crossed behind my back just in case).
Tech Crunch UK Europe (sorry Mike) has a post up about Spartoo.com raising 12M Euros today, calling the company the “Zappos of Europe”, sure Zappos and Spartoo both sell shoes, have an s [...]
European company cultures
I’ve been reading Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization (note I’ve started using Amazon Affiliate links on my blog posts as a trial) on my iPod this week, I’m really enjoying the book but I can’t help but think about where all the international examples of great companies/leaders/tribes are?
This is especially [...]