I don’t blog to make money, at least not directly. I blog for several other reasons, to improve my writing, to give people who may want to hire me or work with me an insight into my thought-process, to own the international Farhan Lalji google juice, but not to make money. I’m [...]
Posts under ‘marketing’
Mainstreaming technology
I’m not a huge apple fan boy, but I’m on my way. I’ve got an iPod Touch, a Macbook and I’ll probably get an iPad at some point in the future. I’ve stayed away from the iPhone as I think the iPod browsing and apps meets my needs. Then I saw the [...]
Apologize like Joyce not like Zuckerberg
This is Zuckerberg at the D8 conference talking about privacy, he’s pretty defensive, saying things like “we recommend settings… there are misconceptions about the information we’re sharing” and lot’s of other gobbly goop about how Facebook is working on privacy:
Now this is Jim Joyce, an umpire who made a mistake on a baseball play that [...]
How to make pay walls work
Interesting article from the Guardian last week talking about the Irish News online pay wall and how they’ve set up a paywall last year with the choice of £5 for one week’s editions, £15 for a month’s and £150 for a year’s subscription but only managed to get “just 1,215 paid subscriptions: 525 weekly, 370 [...]
Kill the takeover
When I was at Yahoo! one of the things that drove me batty was seeing an advertiser take over a property, either the homepage or some other vertical (like Sports or Movies or some other bit of Yahoo). It’s not that I’m not for capitalism and it’s not that I don’t appreciate the attempt [...]
Back
Being back in London for one week has been great.
Socially, we’ve met up with friends, gone out without the baby and been spoilt for choice for take away and nights out. The Bee’s made a friend and been invited to a baby group, so it’s been great to be back.
Professionally, I couldn’t be [...]
Leaving Yahoo!
I’ve always believed in the idea that you should leave a place in better shape than you found it. From when I go to a fast food restaurant and make sure I give the table a good wipe before I take off to my professional career. So with tomorrow – my last day [...]
Find your next employee using social media
I’m so tired of media recruiters emailing me about web design jobs.
I’m sure they all have the same CVs from 2001-2003 where PHP, MySQL, HTML, XHTML, CSS were sprinkled across the document. Things change, I’ve changed A LOT over the past 7 years, but yet people are still reaching out for me [...]
Company character
Stick with me this post might be a bit longer than usual.
I’ve been hearing lot’s of people talk about how companies can be good or evil. A lot of this goes back to Google’s whole “Don’t be evil” line that was the unofficial motto around the company a while back. Part of it [...]
Brand advertising 2.0 for the music industry
I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative [...]