Disclaimer: I worked for Yahoo! for 3 years from 2007 to 2010 in London and in Rolle, Switzerland. I have not discussed this with anyone at Yahoo! I am no longer doing any consulting or any other work for the company and I don’t hold any Yahoo! stock anymore, I only have friends at the [...]
Posts under ‘google’
Go big or go home
Google’s launched instant search this week, and it’s pretty cool. There’s some interesting chatter on the interwebs about how Yahoo! had something similar in 2005 but couldn’t get the traction and execution internally to make a success out of it. I’m not going to comment on whether or not extending this service would have saved [...]
Promoted tweets – the tip of the social media iceburg
So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter. People forget that social media allows [...]
Beyond Google part two, for marketing
Duane over at Kashflow wrote a great blog post about SEO as a marketing strategy over at the Kashflow blog. I couldn’t agree more. His main point is summed up nicely in this bit: “Whilst free traffic (as opposed to paid-for Adwords) is highly desirable – and we certainly do well from it ourselves – [...]
Beyond Google part one
There’s lots of news around Newscorp and getting Google to pay for the content on Newscorp newspapers. I don’t like is companies using Google as a scapegoat. Newscorp feels that Google should be paying for access. MSFT is talking about paying Newscorp for their content. The rationale being that perhaps this will make Google follow [...]
Give stuff away, offer value, make money
Two articles today got me thinking about giving stuff away to make money. First a survey on the Independent shows that on average people who admit to illegally downloading music actually spend more on music than those who claim that they never down music dishonestly. I totally buy this. People who download music illegally are [...]
Tip Black Tech
Is Google wave overhyped? Maybe. Is it a wash of productivity destruction and the worst of IM and email? Maybe. *Robert Scoble seems to think this about Google Wave and a whole lot worse. But people said the same thing about Facebook, and then joined and spent hours daily on it. They said the same [...]