“Shoot for the moon, even if you miss it you’ll land amongst the stars”
I have to admit when I first heard of the Canadian Olympic Foundation’s goal of “Owning the Podium” at the 2010 Olympics I was a bit taken back, it just didn’t seem very “Canadian” to me. And even though I [...]
Posts under ‘google’
The good type of failure
Beyond Google part two, for marketing
Duane over at Kashflow wrote a great blog post about SEO as a marketing strategy over at the Kashflow blog. I couldn’t agree more. His main point is summed up nicely in this bit:
“Whilst free traffic (as opposed to paid-for Adwords) is highly desirable – and we certainly do well from it ourselves [...]
Beyond Google part one
There’s lots of news around Newscorp and getting Google to pay for the content on Newscorp newspapers. I don’t like is companies using Google as a scapegoat.
Newscorp feels that Google should be paying for access. MSFT is talking about paying Newscorp for their content. The rationale being that perhaps this will [...]
Give stuff away, offer value, make money
Two articles today got me thinking about giving stuff away to make money.
First a survey on the Independent shows that on average people who admit to illegally downloading music actually spend more on music than those who claim that they never down music dishonestly. I totally buy this. People who download music illegally [...]
Tip Black Tech
Is Google wave overhyped? Maybe. Is it a wash of productivity destruction and the worst of IM and email? Maybe. *Robert Scoble seems to think this about Google Wave and a whole lot worse. But people said the same thing about Facebook, and then joined and spent hours daily on it. [...]
Put value before volume
The third in the series of blogging from the hospital bed while the Bee and the newbie sleep.
Yesterday The London paper – News International’s London free evening paper – announced it was closing up shop, having made 14Million in revenue last year I was shocked that the paper had a loss of almost 13 [...]
Best defence, is a good offence
I’m a big fan of using sporting analogies for business strategy. From Yogi Berra (“It ain’t over till it’s over” and “If you come to a fork in the road take it”) to Wayne Gretzky (“Skate where the puck is going”). So it’s no surprise that I use sports philosophies when thinking about [...]
Misinformation in reporting
I’m getting really tired of news outlets interpreting moves as significant when they’re not. I’m tired of sensationalist journalism when really, if people stopped being either lazy or stupid, they’d find simple explanations.
Two cases of this recently have set me off.
First a lot of noise around Microsoft’s search engine Bing. Bing’s [...]
Simple
While having breakfast with some friends, the question “What’s your favourite product from a design point of view of all time”. It was an interesting question and some of the answers were totally linked to people’s backgrounds and personality. My mate N said the book, a product that’s still used hundreds of years [...]
Musical chairs in technology
People move. People leave companies. It happens. New CEOs, directors, leaders, like to bring in their own people, it happens. Here’s the thing, in technology people don’t make markets.
Seeing myspace bring in former facebook staff do I think it’s going to help myspace take over facebook? No. Seeing AOL [...]