Let me preface what I’m about to write with the fact that I admire Seth Godin and Malcolm Gladwell a lot. I think their books are great and their thinking is fantastic. I enjoy the examples the bring about the way the world around us works and how to be extraordinary. That said both of [...]
Posts under ‘communication’
Promoted tweets – the tip of the social media iceburg
So Twitter’s announced their monetisation model, “promoted tweets” will be seen from search queries around brands. To a lot of journos this looks a lot like ad sense / search engine monetisation that the likes of Overture / Google introduced years ago. But there’s more to this with Twitter. People forget that social media allows [...]
Social media as a tool
I’m sorry it’s been a while. Not sure you missed me like I missed you, but being ill, travelling loads and doing my first speaking engagement in years (at Ecole Hotelier Lausanne, which went really well), not to mention continuing to try and be a better dad and husband have meant that you’ve had to [...]
Beyond Google part two, for marketing
Duane over at Kashflow wrote a great blog post about SEO as a marketing strategy over at the Kashflow blog. I couldn’t agree more. His main point is summed up nicely in this bit: “Whilst free traffic (as opposed to paid-for Adwords) is highly desirable – and we certainly do well from it ourselves – [...]
Beyond Google part one
There’s lots of news around Newscorp and getting Google to pay for the content on Newscorp newspapers. I don’t like is companies using Google as a scapegoat. Newscorp feels that Google should be paying for access. MSFT is talking about paying Newscorp for their content. The rationale being that perhaps this will make Google follow [...]