chapter four – my 30s
There’s an interesting article from the Economist this week on Bill Gates and the future for Microsoft. I was skimming through it when one particular point caught my eye, Microsoft will launch a $300m rebranding campaign later this year. To make Microsoft hip again, the firm has hired one of America’s coolest advertising agencies, Crispin [...]
Apple’s Worldwide Developers Conference is kicking off in a couple of minutes. I don’t own a Macbook or an iPhone (yet) but I’m pretty excited. As I mentioned earlier I’m a guy who waits for a couple of product iterations and when the price comes down a bit before I dive in. In addition my [...]
SAI had a post the other day talking about how much the US presidential candidates were raising and spending online. The bottom line was that they were spending little but raising lots. That’s been my whole argument around interaction and brand advertising. The candidates don’t need to spend money to get their messages online, but [...]
In a nutshell interaction is becoming cheaper so the investment in the brand promise doesn’t have to be high, as people can just interact with the brand. Simply genius in my opinion. UPDATE – now embedded. More from Umair on his blog post.