Umair Haque wrote a post for the Harvard Business Blog a couple of months ago talking about “Awesomeness”, the principal being that being Awesome will trump innovation. Personally, I prefer amazing to awesome. Being amazing… well it amazes. It leaves people with their jaw open, tweeting people, facebooking people, whatever it [...]
Posts under ‘branding’
Closed is a recipe for failure
I love my iPod touch, love using Skype on it, love playing games on it, checking my Yahoo! and Gmail, using all kinds of apps on it. But I’m upset that there’s so much potential for the iPod/iPhone devices that Apple’s stopping the users from getting.
Google voice has been rejected (and Eric [...]
Simple
While having breakfast with some friends, the question “What’s your favourite product from a design point of view of all time”. It was an interesting question and some of the answers were totally linked to people’s backgrounds and personality. My mate N said the book, a product that’s still used hundreds of years [...]
Distribution, product, service all trump marketing
I’ve worked in marketing. I understand marketing. I like marketing. But marketing isn’t shit if you don’t have a good (if not great, awesome) product, have your distribution channels tied up and have great service.
Here’s an example, T-mobile has great freaking commercials, the bee loves the marketing campaign. It’s great, people [...]
If I was running NBC Universal
I’m going to start a series of posts where I look at a company that’s huge and is doing something I wouldn’t if I was running it. The aim is to write one of these a week, so this will probably end up being the only one I do, sigh. Today the company [...]
Keeping it real
Two interesting articles today got me thinking. The first from Ad Age by Martin Lindstrom looked at the return on investment of sponsoring American Idol by Coke, Ford, and AT&T. The second from the conversation starter blog by HBR contributor Sarah Green on Sarah Palin being unauthentic and that leading to her downfall. [...]
Loyalty
I read an interesting article on Lebron James, one of the premier Basketball players who plays for the Cleveland Cavs – and how he supported different teams growing up. From the Bulls (from Chicago) the Yankees (from New York) and the Cowboys (from Dallas), not sure who he supported in the NHL but as [...]
If it ain’t broke…
I received a notice some time ago to try the new Facebook. I tried it for a day, didn’t like it and kept on using the old version. I spoke to some other friends and no one is really digging the new design. Are you using it?
Seeing the notice “the new Facebook, [...]
Downturns and design
I’m reading subject to change by the good folks at Adaptive Path right now. It’s an interesting book that discusses features and design and why people like using what they like using. It’s all round good stuff.
At the same time I’m reading a lot about the credit crunch and how people are no [...]
Participate dammit
I wrote a post a couple of days ago on commenting on blogs when you write a post or an article. Today I came across a clear example of why this needs to happen.
An ad agency out of Portland called WK Studio did some work for Nike on a campaign called hyper dunk. [...]