Let me preface what I’m about to write with the fact that I admire Seth Godin and Malcolm Gladwell a lot. I think their books are great and their thinking is fantastic. I enjoy the examples the bring about the way the world around us works and how to be extraordinary. That said both of [...]
Posts under ‘branding’
Every site is a dating site
A funny thing happened on the way from Seedcamp, I had a really interesting conversation with Josh Russell, a fellow mentor. An interesting conversation that started when Josh said “all websites are dating websites” I found that hilarious. After I stopped laughing I thought about it a bit and declared that Josh was right! Here’s [...]
Dogfood is for dogs
At Yahoo! there was an idea from some people within the company that we should “eat our own dogfood”, i.e. that we should be using our own products and services, that internal Yahoo!’s shouldn’t be using Gmail or other Google/Microsoft products. I was reminded of this idea by an article on Steve Ballmer and Bill [...]
Apologize like Joyce not like Zuckerberg
This is Zuckerberg at the D8 conference talking about privacy, he’s pretty defensive, saying things like “we recommend settings… there are misconceptions about the information we’re sharing” and lot’s of other gobbly goop about how Facebook is working on privacy: Now this is Jim Joyce, an umpire who made a mistake on a baseball play [...]
Brand advertising 2.0 for the music industry
I really like Spotify, so much so that I give them 100 quid a year to be able to listen to the service on my iPod and in Switzerland. I also like thinking about metrics and measurement. Which is why this whole kafuffle about Spotify not paying artists enough or how the creative industries needs [...]