Go big or go home

Google’s launched instant search this week, and it’s pretty cool.  There’s some interesting chatter on the interwebs about how Yahoo! had something similar in 2005 but couldn’t get the traction and execution internally to make a success out of it.

I’m not going to comment on whether or not extending this service would have saved Yahoo!’s search business (I lie, it wouldn’t), but I do want to comment on the idea of going big.  Google is launching this service on the main search results; everyone at some point or another will see Google instant – as long as you’re on a supported browser.  This is pretty ingenious for two reasons.

First the users who don’t want this functionality are likely to be on one of the unsupported browsers (you know who you are IE7 and IE6 users).

Secondly they’re launching this big.  I love the fact that they’re not launching this off some subdomain, like google.com/reallyfastresults or something of that ilk.

If you really believe in something going big is an indication of your belief.  It shows the market that you really believe that this is a game changer and something you’re willing to back with all your resources.

Going big is a great signal, it’s also something that Google doesn’t do with all it’s innovations and it’s a great indicator of what things they believe in and what things are pet projects.