I’m not a huge apple fan boy, but I’m on my way. I’ve got an iPod Touch, a Macbook and I’ll probably get an iPad at some point in the future. I’ve stayed away from the iPhone as I think the iPod browsing and apps meets my needs. Then I saw the Apple keynote (if you haven’t seen the new iPhone stuff, check out the video they put together) and was blown away by the video calls.
Here’s the thing, it’s nothing new! Sony Ericsson had a video calling phone more than a few years ago. A colleague at Yahoo! reminded everyone about this with his tweet and link to some Germans on YouTube making avideo call using the Sony Ericsson k-800.
The difference is that the experience is way better now than it was then. The resolution, the camera’s and wifi mean that you’re not dependent on network access and it can be a pretty good experience. That’s all pretty big. Overall the technology is ready for mainstreaming, and Apple is great at releasing a technology when it’s ready for mainstreaming.
Launch a service too early and it’s restricted to the UberGeeks’s of the world. I have friends who had Sony Ericsson phones with video calling capability, problem was as most of us weren’t ready for the calling capability these friends spent most of their time using the phone and texting rather than video calling. It’s like people using email in 1991, facebook in 2001, twitter in 2008 etc. If the network isn’t ready for the technology it’s not going to really get adopted. I call this my technology mainstreaming theory and I’ve drawn up a little visual explaining the principle and how this might apply to video calls. Apple is potentially right on the money, launching right when the technology is ready for mainstream, I expect Android to follow suit quickly, and the fine folks at RIM, Windows to lag a bit – don’t even get me started as to when Nokia and Samsung will catch on.
(Note – if you have trouble seeing this, click on it for notes on the flickr page)
This seems to be a general trait with Sony Ericsson, they seem to be great at creating things when the technology is there, rather than when the technology has matured to a point where it becomes a really good experience. Which is what Apple’s doing here and done since their foray into smart phones.
As well, by launching Facetime as an open standard Apple’s hoping other phone manufacturers will build on it, but I’m sure they’re banking on most people wanting to buy and use the video calling capabilities on the iPhone 4. Not a bad bet by Apple.
