Comments on: Beyond Google part two, for marketing

By: Danny Wong

Danny Wong — Wed, 23 Dec 2009 10:21:47 +0000

you said it right! Internet Marketing isn't just SEO. it's SEM, Social Media, PR, advertising, etc. For optimal performance and greater revenues and profits, you need to utilize several different strategies. but of course, you also have to be careful not to spread yourself too thin.

By: farhanlalji

farhanlalji — Mon, 30 Nov 2009 14:52:25 +0000

Spot on Andrew.

Kelkoo's a great example of a business that had SEO as their total marketing strategy, ignored other marketing channels and didn't improve their product as rapidly and effectively as the competition.

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By: andrew cocker

andrew cocker — Mon, 30 Nov 2009 02:34:29 +0000

great post farhan – as a practical example, look at what happened to kelkoo.

rode the wave of SEO for a long time, but totally ignored building their brand & as a consequence the service just became yet another comparison service instead of THE comparison service.

By: farhanlalji

farhanlalji — Wed, 25 Nov 2009 02:09:34 +0000

I agree with the theory and the hypothesis, but the great thing about digital marketing is that you can measure easily and see which channels work best. It might be that you drive more conversions through commenting on a specific blog, or listing yourself on a site like Crunchbase. Whatever it is you should cast the net wide and catch as many fish as you can. Then sharpen the knife as you grow.

By: Matt Chatterley

Matt Chatterley — Tue, 24 Nov 2009 23:23:26 +0000

One of the key things here is that 'recommendations' carry much more weight than search results (in theory) – as they are more likely to be from a trusted source, carry less risk (at least psychologically) and so forth – so absolutely, these social mediums are powerful ways to drive traffic (or have it driven).

I suppose – back to Duane's original post (which also inspired my latest Blog @ http://www.mattchedit.com/Blog.aspx – even if it's a bit of a different angle) – that the key thing here is that a very narrow strategy is seldom going to be a good idea – even if you believe that the “narrow area” is itself huge..!