Comments on: The end of the cold call is nigh http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/ chapter four - my 30s Tue, 20 Jul 2010 23:37:14 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Farhan Lalji http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-440 Farhan Lalji Thu, 25 Jun 2009 23:29:49 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-440 It might not be through facebook or twitter or linkedin, it may be through a network, an introduction, a conversation a recommendation, an informed warm call rather then the wasted time of calling someone with absolutely no idea about their likelihood to purchase, that's the practice I'd like to see end. It might not be through facebook or twitter or linkedin, it may be through a network, an introduction, a conversation a recommendation, an informed warm call rather then the wasted time of calling someone with absolutely no idea about their likelihood to purchase, that’s the practice I’d like to see end.

]]> By: Riaz Kanani http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-439 Riaz Kanani Thu, 25 Jun 2009 22:24:47 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-439 Also unfortunately not everyone is using twitter or linkedin today. It definitely varies in usage by sector and neither is everyone as comfortable communicating in a major way online. Continued Twitter usage is low right now, though it will be interesting to see if Twitter can overcome this. Along with this conversations in Facebook are mostly private and unsearchable. Facebook people search is also hopeless right now so using it for acquisition purposes is difficult. Also unfortunately not everyone is using twitter or linkedin today. It definitely varies in usage by sector and neither is everyone as comfortable communicating in a major way online. Continued Twitter usage is low right now, though it will be interesting to see if Twitter can overcome this. Along with this conversations in Facebook are mostly private and unsearchable. Facebook people search is also hopeless right now so using it for acquisition purposes is difficult.

]]> By: Riaz Kanani http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-438 Riaz Kanani Thu, 25 Jun 2009 22:24:38 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-438 Maybe, but today I tend to think that a human touch is needed to fill out the blanks and get an understanding of a prospect's needs and timing. I am not convinced that will change in the near future. That sort of information is difficult to obtain online, if only because the prospect doesn't want everyone hounding them when that time approaches! But with the information available online, there is little excuse for a completely cold call and with that info you can usually make the call a friendly engaged one rather than an irritating one. Maybe, but today I tend to think that a human touch is needed to fill out the blanks and get an understanding of a prospect’s needs and timing. I am not convinced that will change in the near future. That sort of information is difficult to obtain online, if only because the prospect doesn’t want everyone hounding them when that time approaches!

But with the information available online, there is little excuse for a completely cold call and with that info you can usually make the call a friendly engaged one rather than an irritating one.

]]> By: Farhan Lalji http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-436 Farhan Lalji Thu, 25 Jun 2009 06:30:23 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-436 I think you can make social media feel like person to person as well though. That's why I think it's a good substitution for cold calling. I think you can make social media feel like person to person as well though. That’s why I think it’s a good substitution for cold calling.

]]> By: karimkanji http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-435 karimkanji Wed, 24 Jun 2009 15:39:23 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-435 Interesting post. by the way, it's good to have you blogging again. i feel smarter just reading your stuff. Anyways, in sales, despite technology, the human touch still rules. People still want the option to buy from people. Interesting post. by the way, it’s good to have you blogging again. i feel smarter just reading your stuff. Anyways, in sales, despite technology, the human touch still rules. People still want the option to buy from people.

]]> By: Shafqat http://www.fiftybyfifty.com/lifeoffarhan/2009/06/24/the-end-of-the-cold-call-is-nigh/comment-page-1/#comment-437 Shafqat Wed, 24 Jun 2009 09:16:17 +0000 http://www.fiftybyfifty.com/lifeoffarhan/?p=172#comment-437 Fantastic post - we do B2B sales and have not made one single cold call. We'll send cold e-mails, but only after spending a lot of time on the lead generation and "knowing your lead" stage. But our primary sales channel is definately social media - twitter has been amazing, as well as tapping into our social graph via facebook and linkedIn. More than anything, sales for us is all about creativity and genuinely trying to help, rather than a numbers game. Fantastic post – we do B2B sales and have not made one single cold call. We’ll send cold e-mails, but only after spending a lot of time on the lead generation and “knowing your lead” stage. But our primary sales channel is definately social media – twitter has been amazing, as well as tapping into our social graph via facebook and linkedIn. More than anything, sales for us is all about creativity and genuinely trying to help, rather than a numbers game.

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