I admit it, I’ve been watching X Factor on ITV. There I said it. Phew, it feels good to get that admission out there.
It’s good, really good, even great this year. Last year, not so much. I mean last year was good, but the Bee and I would miss a show and be like “oh well” this year if we miss an episode we’re on line the next day catching the performances and oooing and aaaahing with the rest of them.
So when I read that ITV.com’s video viewing traffic has gone up this year, way up, like over 200% up, part of me thought, cool video’s catching on, then the logical side of me realised that it’s not that technology or people are changing dramatically – although I will admit the video quality and transfer rates are getting a bit better – it’s that networks are starting to buy in and put the best quality content on the web.
This year we’ve watched our favourite shows and some new shows on HULU, caught Jonathan Ross, and Dragon’s Den via the iPlayer and watched every episode of X-factor (except for the first 2 weeks of boot camp when we didn’t know we could watch it online). Quality programming, that’s the key, you want to have more users viewing more programming so you can charge more for the advertising? Well then show better shows, have more engaging content and the viewers will follow.
