I wrote a post a couple of days ago on commenting on blogs when you write a post or an article. Today I came across a clear example of why this needs to happen.
An ad agency out of Portland called WK Studio did some work for Nike on a campaign called hyper dunk. One of the ads has a guy being dunked on and in the process getting a face full of crotch. The ad states “That ain’t right” over it.
WK studio posted about the campaign showing all the posters, they also made comments available and got a barrage of comments on the post, accusing them and their client, Nike, of homophobia. Many other blogs have weighed in on the controversy, and WK Studio has posted another post linking to the Gawker blog which accused them and Nike of homophobia with the title “hypersensitive y’all?”, again a barrage of comments none of which, as far as I can tell, from WK studio.
I’m not of fan of stirring up controversy for the sake of sales. And I’m even less of a fan of not addressing the feelings of commentators on blogs when you’re being accused of being homophobic. Regardless of whether or not the ads are in fact homophobic (I don’t think I’m in a fair position to comment on that) the studio and the brand are responsible for cleaning the air. Instead of fueling the fire, set the record straight, comment on the damn blog posts will you?
