Big and small

Categories: business , entrepreneurship |
July 16th, 2008

Being big can be good if you want to stomp on something. Being small can be good if you want to run away from something. Big is good for credibility. Small is good for flexibility. Big is good for hiding in. Small is good for not being able to hide.

Seth Godin wrote a post on companies not being able to use being small as an excuse and I totally agree. Small is totally a weapon. Anyone whose used moo.com, or has a Moleskine notebook should know the attention to detail a small company can pay to costumers and suppliers.

Any anyone who has worked for a big company knows how frustrating it can be to get everyone to work in the best interests of the people who make us your community – i.e. the consumers, users, suppliers etc.

I would take David over Goliath any day, slingshots are fun.

2 Comments

  1. karim kanji

    I think the challenge for companies and the people who run them is to continue to innovate and operate with the consumer, supplier, shareholder, et al in mind.

    Jim Collins has written Built to Last and Good to Great. These are great reads to understand the why and how of some of the “best” companies in the world.

    kk

  2. Farhan

    Thanks for the tip K. Think we focus too much on growth and not enough on value - to all stakeholders, by keeping what made the company good in the first place. Bureaucracy sucks and when you get bigger bureaucracy seems to always sink in.



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