Can corporate venturing work?
Intel, Cisco, Dell, Xerox and many other companies have set up corporate venture capital arms. I did some soul searching on this a couple of months ago, I didn’t get far with it, talked to friends in the VC game, talked to some senior execs, and at the end of the day decided that traditional corporate venturing doesn’t work.
So I was interested to see that there’s talk that Google will be launching a corporate VC arm. Google’s got a history of doing things well, so we’ll see if they can make it work. But I wouldn’t bet on them being successful with this.
I have three of four reasons for this, first exits. When you invest as a corporation you’re taking out exits by acquisition by your competition. Why would Yahoo! or Microsoft want to buy something that Google has funded but wants to sell off?
Second reason is people, the best VC people are usually working at a fund. Who wants to work at a corporate venture fund when there are serious funds around whose sole focus is on the venture market?
Third reason is rewards. How do you structure a corporate venture model that rewards the venture arm like other venture capital funds without upsetting other employees? VCs get paid well, and if they exit well, they get paid even better. A lot of employees of similar standing in the corporation will not earn as much as an exit reward incentive based package given to an employee in the VC arm.
Lastly, focus. The corporation has to focus on what makes them money, their bread and butter. Venturing takes focus away. Not a good thing.
Can GOOG make it work? Well I’m sure they have people who have considered this and are going to do things differently then the other corporate funds that we’ve seen.
I have some ideas on how to possibly make it work, but I’ll save that for a later post.
