Build killer products and people will get excited
Apple’s Worldwide Developers Conference is kicking off in a couple of minutes. I don’t own a Macbook or an iPhone (yet) but I’m pretty excited. As I mentioned earlier I’m a guy who waits for a couple of product iterations and when the price comes down a bit before I dive in. In addition my phone contract is up later this year and I’ll be relocating in the next couple of months which will mean it’s time for some new toys – hello Apple… or blackberry, it depends on what’s announced later today.
It’s incredible how much excitement is generated from the WWDC, with speculation running rampant from tech blogs to the BBC. Flickr has over 11,000 pictures tagged with the term wwdc. My favourite is this picture that has the covered banner from inside the conference space.
What Apple does really well is create products and get people excited about them. People are so excited that when they release a newer cheaper version a few months’ later people aren’t ticked that they bought the more expensive version, instead their lining up to buy another phone.
It all comes down to innovation, design and execution. Apple does this well, they build innovative products, they ensure the design has a “wow” factor and they execute early, often and iterate like crazy. That’s a great model for tech businesses if you ask me.

Innovation, Design, Execution. I will remember that. Would be also nice to hear about the Execution part. I am currently studying Business Administration.
So now we know you got the price you were looking for. Are you already standing at the line?
Greetings from Germany,
June 12th, 2008 at 9:17 pmYosi
Soon as the current contracts run out I’m there. Probably a month in. Hopefully I’ll get some further price reductions - especially if they follow the same path as last year.
June 12th, 2008 at 10:45 pm