A moving picture tells a gajillion words

Categories: marketing , politics , technology |
June 6th, 2008

I deal with a lot of data. I sometimes find it difficult to present data in a way that allows people to really make decisions or draw insights easily. That’s why I was thrilled to come across a great graphic/flash tool from the New York Times that shows how the different demographics voted in Democratic primaries (hat tip to the boys at 37 Signals).

Pretty easy to draw some conclusions from this app. While Blacks hugely supported Obama, Whites support of Hilary was luke warm at best. And it was kind of cool to see as the segment gets younger and more educated the support for Obama grows. The educated future of America chose Obama, which makes me think even if he doesn’t win in the next election; the future looks pretty good for the country.

The simple visualisation from the NYT is a great example of providing data graphically in a way that enables people to make insights easily. Very cool.



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