Sunk costs and powering through
I just finished reading Seth Godin’s the Dip. It was a quick, enjoyable read that’s helped me focus a bit.
The book talks about how anything worth having needs dedication and is usually pretty hard and how quitting a dead end masquerading as an opportunity (or as Seth calls them a “Cul-de-Sac”) is a good thing.
It’s hardly rocket science, I know. In fact the Missus told me “That seems pretty obvious” when I brought it up with her last night. But it’s funny how you can invest a lot of your time and effort into something that offers very little value and not think that you should drop it and focus on something really valuable – sunk costs apply to everything in my opinion. Or on the other hand how you can think something is too hard and forget why you’ve started down the path in the first place. Sometimes you need a kick up the backside to remind you that this is a dip and you need to power through it.
So thanks Seth, it was a good and short read and just what I needed this week.
