I’ve loved 37signals for years. I’ve used their products, and blogged about how great their products are. I’ve followed their story as they got funding, from Jeff Bezos no less. And today I was reminded why I really admire them.
37signals has announced that they are undertaking a series of “workplace experiments”. They are doing these experiments to make their workplaces a more fun and engaging place. They are trying to make their workplace – in their words – “one of the best places in the world to work, learn, and generally be happy”.
So what are they doing? First they’ve introduced shorter work weeks – 4 day weeks, no work on Friday. Second their funding people’s passions (hobbies, interests, curiosities), the examples they’ve given are cooking lessons, learning to fly, woodworking classes. And third they’re giving discretionary spending accounts, with the simple requisite that people are reasonable with their spending.
If you’re asking what’s so great about that? Who are you Scrooge McDuck?
Seriously though, they’re trying to make their workplace, rewarding, engaging, dynamic, and responsible and in a two way dynamic. They’re responsible to their employees and in return I bet their turnover is minuscule. Plus they’ll get some more pub/press about being really cutting edge in how they run their business. I can’t see other organisations picking up this, it’s too risky, doesn’t show financial returns easily, and… well it’s just too good.
But I do know that if/when I do the “start up thing” I’d like to follow their lead. Hopefully, other companies will too, and when businesses that my generation have started are the norm, maybe this will be the norm too.