Blu-ray on its way out not up
Congrats Sony, looks like you’ve won the HD battle with Toshiba. You sure learned a lot from the beta max – VHS war 20 years ago. Too bad you were so focused on a 1:1 strategic battle that you might have forgot that innovation is happening at a crazy speed. So while Blu-ray might have won the partnership battle and managed to avoid a replay of the VHS situation, I’m not sure about whether Blu-ray will be the choice for consumers.
Scott Anthony has a post over on his innovation insights blog about this and when I came across this coke ad in HD on daily vision I think he’s right. The industry is being disrupted already and HD online may shake things up, I can’t see Blu-ray having nearly as much penetration as VHS did in the 80s, 90s and even the first few years of this decade.
Sure the costs of hosting high bandwidth stuff like films in HD online might be pretty high but surely the cost savings of production and distribution would off set this. I don’t have a huge TV or watch a lot of films at home so I don’t really know how it will play out from a personal point of view. But I do think that this HD commercial on DailyMotion looks pretty good. Can’t see why a movie online wouldn’t be the same.
Good luck Sony, don’t let the door hit Blu-ray on it’s way out.
